Press Box

Keep informed on the latest news at Dover Saddlery right here at the Press Box!

Dover Saddlery® Announces Franchise Opportunities

May 5, 2023 - Littleton, MA – Dover Saddlery, the leading omni-channel retailer of equestrian products has announced it will be offering franchise opportunities for Dover Saddlery store locations across the United States in their newest business venture.

Dover Saddlery is the largest and most respected English Equestrian Retailer in the United States currently operating thirty-seven free standing retail stores and a robust website with over 60,000 products for horse and rider that span all English riding disciplines and levels.

Dover's organization will support each business ownership with over 45 years of operational experience and established and successful concepts. Dover Saddlery was founded on the principle of providing both world class customer service and equestrian products, which will remain Dover's focus in the new business venture. The Dover team is comprised of experienced and dedicated equestrians that understand the needs of horse owners and riders.

"Over the years we've received numerous requests to open franchise locations around the country," said Brad Wolansky, CEO of Dover Saddlery. "We look forward to developing this special opportunity with the right partners, who share the same passion, commitment, and service to the sport that the Dover Saddlery brand was founded on."

To learn more about Dover Saddlery Franchising including timeline and availability, please send your inquiry to Franchise@doversaddlery.com. We look forward to discussing your vision and entering the ring together for an amazing ride.

The information provided in this press release is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of, or wish to acquire a franchise to be operated in one of these states, we will offer you a franchise only after we have complied with the applicable pre-sale registration and disclosure requirements in your jurisdiction.

About Dover Saddlery, Inc.
Dover Saddlery, Inc is the leading omni-channel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand name products for horse and rider through catalogs, online and through retail stores across the nation. Dover Saddlery, Inc. serves the English rider. For more information, please call 1-978-952-8062 or visit DoverSaddlery.com.

Dover Saddlery® Continues as Official Partner of US Equestrian

February 2023- Lexington, KY. – US Equestrian is pleased to announce that Dover Saddlery will continue its support of US Equestrian as an Official Partner and the title sponsor of the Dover Saddlery/USEF Hunter Seat Medal Final. Dover Saddlery has been the title sponsor of the prestigious final since 2017.

Dover Saddlery offers a wide selection of apparel, tack, barn supplies and more for horses and riders. US Equestrian members benefit from Dover Saddlery’s partnership with a 10% discount in Dover Saddlery stores or at DoverSaddlery.com thanks to an exclusive MemberPerk.

“Dover Saddlery has been a great partner of US Equestrian over the years, and we’re so pleased to have them continue their support,” said Bill Moroney, CEO of US Equestrian. “The Dover Saddlery/USEF Hunter Seat Medal Final continues to be among the most popular and prestigious events on the competition calendar with their support, and we are thrilled to be able to offer our members a valuable MemberPerk discount on their Dover Saddlery purchases.”

“As a team of riders ourselves, we are pleased to continue our partnership with the United States Equestrian Federation and the title sponsorship of the USEF Dover Saddlery Hunter Seat Medal Final for the sixth year,” said Dover Saddlery CEO, Brad Wolansky. “We’re proud as well to provide USEF members with a 10% discount on purchases for themselves and their horses in pursuit of health and happiness. They can enjoy this discount whether they order online or in any of our retail store locations.”

The Dover Saddlery/USEF Hunter Seat Medal Final is comprised of multiple rounds and judged on equitation over a course set at 3'6". Riders qualify for the Final by accumulating points in qualifying classes throughout the season. The 2023 Dover Saddlery/USEF Hunter Seat Medal Final will be held on October 15 at the Pennsylvania National Horse Show.

About Dover Saddlery, Inc.
Dover Saddlery, Inc. is the leading omni-channel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover Saddlery offers a broad and distinctive selection of competitively priced, brand name products for horse and rider through catalogs, online, and through retail stores across the nation. Dover Saddlery, Inc. serves the English rider. For more information, please call 1-978-952-8062 or visit www.DoverSaddlery.com.

Dover Saddlery Announces Change of Ownership to Promus Equity Partners, LLC

LITTLETON, MA – April 22, 2022. Dover Saddlery®, the leading omni-channel retailer of equestrian products, today announces its acquisition by an affiliate of Promus Equity Partners, LLC. The Promus private equity team has decades of experience investing in middle market companies and helping them achieve their goals. Dover Saddlery, in partnering with Chicago-based Promus, is poised for tremendous growth, and executing exciting initiatives in the equestrian marketplace.

“We’ve gotten to know the Dover business and leadership team and love what we see. We are not in the business of running companies, rather collaborating as active board members who partner with management teams to build world class businesses,” says Promus partner, Steve Brown. “We look forward to supporting the team as it takes the company to the next level.”

The Dover Saddlery brand, its vision and the team’s steadfast commitment to their fellow equestrian customers is longstanding. The company currently operates 35 retail locations, distributes multiple catalogs yearly and has a website offering more than 60,000 products for horses, riders, and stable owners.

“With the support of Promus, we are positioned for growth according to a robust, strategic plan,” says Brad Wolansky, CEO, Dover Saddlery. “Our team continues to be committed to providing world class product and customer service to equestrians on all levels as we step into a bright future. I’m looking forward to building our next chapter as CEO with them.”

About Dover Saddlery
Dover Saddlery, Inc. is the leading omni-channel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand name products for horse and rider through catalogs, online and in retail stores across the nation. Dover Saddlery, Inc. serves the English rider. For more information, please call 800-989-1500 or visit www.DoverSaddlery.com.

About Dressage Extensions
Since 1982, Dressage Extensions has catered to dressage riders across the United States. The company was established with the goal of providing European-influenced products specifically for the sport of dressage and at all levels. Today, the product range includes more than 8,500 specialized items available through the Dressage Extensions website, store, and catalogs. For more information, please call 800-303-7849 or visit www.DressageExtensions.com.

About Promus Equity Partners
Promus Equity Partners is a private equity investment firm affiliated with Promus Holdings, a multi- family asset management firm based in Chicago, Illinois. For more information visit www.promusequity.com

Dover Saddlery Opens in Brighton, Michigan

LITTLETON, MA – April 9,2021. Dover Saddlery® , the leading omni-channel retailer of equestrian products announced today they opened a Dover Saddlery retail store in Brighton, MI. This new store joins multiple Dover Saddlery® store locations across the United States. The offering of more than 30,000 products available in-store, by catalog or through the ecommerce website make Dover Saddlery® The Source® for equestrian needs across all levels of riding in the English disciplines.
“We are thrilled to open this special store in a community so rich with equestrian competition and equine related activities.” said Brad Wolansky, CEO of Dover Saddlery. “This store is ideally located to suit the needs of all levels of riders based in Brighton and surrounding towns year round.”
Located at 9700 Village Place Blvd., the new Dover Saddlery® at Green Oak Village Place will occupy a 6,000-square-foot space for shoppers to see, touch, and try on, a wide selection of English riding apparel, tack, and horse care from all the leading equestrian brands. Items for the hunter, jumper, eventing or dressage rider will be merchandised throughout the store.
Details of the Grand Opening, hours and directions will be announced on the Dover Saddlery® website at DoverSaddlery.com\Brighton. The store is actively hiring for Store Manager and Part and Full Time Product Advisor positions. If you would like to join the team, send an email to: jobs@doversaddlery.com. The store is now open Monday-Saturday 11am-5pm and 12pm -5 pm on Sunday.

Dover Saddlery® Launches the New Rider Fly Shield with Insect Shield®

LITTLETON, MA – April 8, 2020. Dover Saddlery, the leading omni-channel retailer of equestrian products, is pleased to introduce the new Rider Fly Shield, a lightweight, stretch-mesh jacket treated with Insect Shield technology to repel biting and nuisance insects. It will allow equestrians to enjoy riding and other outdoor activities and avoid being bitten by insects.
Proven and registered with the EPA to repel mosquitoes, ticks, ants, flies, chiggers and midges (no-see-ums), the Insect Shield fabric treatment binds a proprietary permethrin formula tightly to fabric fibers. It produces an effective, odorless insect barrier that lasts through 70 washes—the expected lifetime of a garment. Insect Shield technology is the result of years of research and field study. Numerous studies have confirmed the effectiveness of permethrin-treated clothing as an insect repellent.
The Rider Fly Shield has thumbhole sleeves that extend coverage over much of the hands, a hood to protect the head and back of neck and a zip front to allow easy on and off. The streamlined cut has a bulk-free feel, while the mesh delivers ample stretch for freedom of movement and excellent breathability to keep the rider cool.
“This is one of the most exciting products I’ve helped develop,” says Kara Judge, senior merchant at Dover Saddlery. “As a horse owner and rider, it’s my dream layer for bug season. I’ll wear it whenever I ride outside, and I’m sure it will make hand grazing my horses more enjoyable.”
To order the Rider Fly Shield or to shop an expansive selection of riding apparel, tack and horse care supplies, visit DoverSaddlery.com.

Dover Saddlery Opens Its Newest Store in Buffalo, New York

LITTLETON, MA – August 25, 2020. Dover Saddlery, the leading omni-channel retailer of equestrian products, announced today the September opening of a new Dover Saddlery retail store on Transit Road in the Buffalo, NY area. This new store joins 35 other Dover Saddlery store locations across the United States. The offering of more than 25,000 products available in-store, by catalog or through the ecommerce website make Dover Saddlery The Source® for equestrian needs across all levels of riding in the English disciplines.

“It was important to us to push forward and open this store for the Buffalo, NY community even during this unprecedented and challenging time. We are thrilled to be able to open our doors and welcome local riders to this special store in the heart of horse country,” said Brad Wolansky, CEO of Dover Saddlery. “This store is ideally located to suit the needs of all levels of riders based in Buffalo and surrounding communities year-round.”

The new Dover Saddlery store will offer the finest selection of English riding apparel, tack and horse care from all the leading equestrian brands. Items for the hunter, jumper, eventing or dressage rider will be beautifully merchandised throughout the store. This location, like all Dover Saddlery stores, will offer convenient in-store tall boot, helmet, and show coat fittings from knowledgeable product advisors, as well as demo saddles and consultation for test rides.

“The Western New York region is a haven for horse owners and riders and the home of competitive and equine-related activities,” said A.J. Baynes, President/CEO of the Amherst Chamber of Commerce. “We welcome Dover Saddlery to our horse community and look forward to many years of partnering in the equestrian spirit.”

Details of the Grand Opening, hours and directions will be announced on the Dover Saddlery website at DoverSaddlery.com/buffalo. The Buffalo, NY Dover Saddlery store is hiring. If you’re an equestrian and interested in working at the store, please send your resume to recruiter@doversaddlery.com.

About Dover Saddlery, Inc. Dover Saddlery, Inc. is the leading omni-channel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand name products for horse and rider through catalogs, online and through retail stores across the nation. Dover Saddlery, Inc. serves the English rider. For more information, please call 1-978-952-8062 or visit www.DoverSaddlery.com.

Dover Saddlery® Opens Its 35th Store in Aiken, South Carolina

LITTLETON, MA - December 20, 2018. Dover Saddlery, the leading omni-channel retailer of equestrian products announced today that it will open a 35th Dover Saddlery retail store in Aiken, SC in early February 2019. This new store joins 34 other Dover Saddlery store locations across the United States. The offering of more than 25,000 products available in-store, by catalog or through the ecommerce website make Dover Saddlery The Source® for equestrian needs across all levels of riding in the English disciplines.
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Dover Saddlery® Returns as Official Sponsor of the Winter Equestrian Festival

LITTLETON, MA - December 3, 2018. Dover Saddlery® is proud to announce its return to Palm Beach International Equestrian Center (PBIEC) as an official sponsor and retailer of the 2019 Winter Equestrian Festival (WEF). This year’s circuit is poised to be the largest yet as WEF celebrates its 40th anniversary, and competition runs from January 9 through March 31, 2019. This PBIEC location joins Dover Saddlery’s large, existing Wellington location on Crown Way, as well as two locations at the Tryon International Equestrian Center (TIEC), PBIEC's sister property, along with 33 additional store locations across the country.

Dover Saddlery will open for business on the WEF showgrounds in early December, offering hundreds of top brand name products to riders and spectators. In addition, Dover Saddlery will continue to sponsor the Dover Saddlery Palm Beach Adult Medal class during the WEF 2019 circuit, as well as the ESP Holiday Series, which runs from November 28 through January 6, 2019.
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Dover Saddlery® Introduces Premium InDulge™ Collection Bridles and Halters

LITTLETON, MA – June 11, 2018. Dover Saddlery Inc., the leading multichannel retailer of equestrian products, is pleased to announce the release of its new InDulge™ Collection bridles and halters featuring exclusive, high-tech Flex-Cushion™ technology. Innovative Flex-Cushion absorbs shock and distributes pressure to ensure horse comfort at an unprecedented level. All items are crafted from premium quality supple leather with extra-fine, distinctive stitching.

Tested in the harsh conditions of New England winters, Flex-Cushion is a soft and resilient material that retains its performance despite weather conditions. It is hidden inside strategic locations of each halter and bridle to pressure and offer cushioning where it is needed most. In halters, Flex-Cushion is located within the crowns and nosepieces. In bridles for hunters, jumpers, eventing and dressage, it is located in the crownpieces and, depending on the style of the bridle, may also be found in a noseband, chin pad, or, in the case of the Figure 8, in cheek paddles and center nosepiece.

“We’re proud to offer this new line of tack to riders because we feel it is the next generation of horse comfort,” commented Brad Wolansky, chief executive officer. “A lot of thought went into the designs. We also wanted to present the innovation in exceptional, timeless quality leather, and at the best value we could offer.”

The InDulge Collection can be found online at DoverSaddlery.com, in 34 retail stores nationwide and in Dover Saddlery catalogs starting this summer.

About Dover Saddlery, Inc

Dover Saddlery, Inc. is the leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover Saddlery offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the -internet and retail locations across the United States.

For more information, please call 1-978-952-8062 or visit doversaddlery.com.